Case Finnish Design Shop

Finnish Design Shop is the world’s largest online store specialising in Nordic design. As an official dealer of over 190 design brands shipping to over 180 countries, Finnish Design Shop manages vast material flows. The company wanted to strengthen their competitive edge and brand through a sustainability approach and business-oriented solutions.

Based on the UN Sustainable Development Goals (SDG) framework, Ethica created an ambitious strategy for the company. As a globally recognised roadmap to the year 2030, SDGs offer a solid foundation for business development.

The Strategy Roadmap—consisting of goals, activities, roles and responsibilities, and timeframe— was created together with the executive group and staff in joint workshops and integrated into daily business processes.

As a result of the project, Finnish Design Shop got a new, unique vision for the company: “closing the loop of all products by 2025”.