Case Nordic Pet Care – Sustainability strategy

Nordic Pet Care Group is one of the largest Scandinavian pet food, treat and other product companies supplying to all major grocery and pet trade shops and chains in the Nordics. Hurtta and Best Friend are some of their well-known brands.

Sustainability was recognised as one of the key focus areas and there was a need to create a systematic sustainability approach to support the business strategy.

In close collaboration with the staff, Ethica developed a tailored sustainability strategy and goals harnessing the UN Sustainable Development Goals framework.

“I’m very pleased to this project and collaboration with Ethica which resulted in a solid sustainability programme.” – CEO Mika Holappa