Ecodesign directive

We’re kicking off our ESPR series, exploring various facets from design to customer impact, circular business models, and the metrics & tools that the forthcoming legislation will affect. As we move towards a circular economy, the Ecodesign for Sustainable Products Regulation (ESPR) is set to revolutionise the way how we design products.

What Are Your Design Strategies?

As we transition towards a circular economy, the upcoming Ecodesign for Sustainable Products Regulation (ESPR) will play a pivotal role in enhancing circularity and energy efficiency. This new regulation establishes a comprehensive framework for regulating various environmental aspects of products, from recycled content to product durability.

How Can Companies Prepare?

Redesigning Value Chains: Transitioning to circular models necessitates a holistic change across the entire value chain. Companies must collaborate with stakeholders, including suppliers, manufacturers, and recyclers, to ensure materials are sustainably sourced, products are designed for longevity, and end-of-life processes are established for recycling and reuse.

Strategic Partnerships: Establishing partnerships is crucial. By collaborating with circular economy agencies and leveraging collective expertise, companies can navigate the complexities of circular design and compliance with ESPR requirements.

Designing Services Instead of Solely Products: Embrace service-oriented models where possible, such as product-as-a-service, to extend the lifecycle of products and offer ongoing value to customers.

Implementing Progressive Design Strategies:

  • Durability & Reparability: Design products that last longer and are easy to repair, creating metrics for durability.
  • Reusability & Upgradability: Ensure products or components can be reused or upgraded, extending their lifecycle.
  • Recycling & Remanufacturing: Facilitate easy disassembly and material reuse, ensuring products can be effectively recycled or remanufactured.

Strengthening User-Centric Design: Users are enablers of product longevity in circularity. Design strategies should consider them as collaborators or stewards of the products, fostering a sense of responsibility and engagement in maintaining and extending the product’s lifecycle.

Measuring Environmental Impact: The ESPR will mandate the calculation and disclosure of various footprints:

  • Environmental Footprint: A comprehensive assessment of a product’s environmental impact.
  • Carbon Footprint: Measuring the greenhouse gas emissions associated with a product.
  • Material Footprint: Evaluating the resources used in product creation.

Strategically embracing circular design principles is more than regulatory compliance, this proactive shift will not only minimise environmental impact but also boost resource efficiency and create lasting value.