Primus wanted to explore circularity as part of their business strategy and product offering.
Client
Primus
Year
2018
Team
Anne Raudaskoski
Primus wanted to explore circularity as part of their business strategy and product offering. Ethica led the Circular Design Sprint for the Primus team.
Primus is a globally recognised company for powering countless expeditions and outdoor adventures in over 70 countries.
Primus wanted to explore circularity as part of their business strategy and product offering. Ethica led the Circular Design Sprint for the Primus team.
The Sprint resulted in:
- Systematically exploring operations from raw material extraction to business model from the circular economy perspective
- Identifying circularity focus areas across the Primus
- Initial circular product-service concept ideas
- Recognising broader sustainability impact and focus areas across supply chain
“The Sprint organised in 2018 was a great experience and learning curve for our team! Many of our strategic initiatives were initiated in the Sprint, and the programme also provided an opportunity to develop our circular approach in product and service offering“
-Eric Svartström, R&D Director
