Case Varma

Varma provides pension insurance for Finnish work and is a pioneer in work ability management. Varma is also a responsible and solvent investor with the investment portfolio of 44billion euros.

Varma wanted to better position itself and increase internal know-how on circular economy as part of their real estate investment strategy.The first step was to conduct the Strategy Audit consisting of 1) a business environment analysis in relation to Varma’s strategy 2) benchmark study 3) stakeholder interviews.

As a result, Varma got a clear understanding of its current state and focus areas for further development with prioritised actions. They also learned valuable client and stakeholder insights & expectations supporting the company’s ambition to pursue circularity in order to strengthen their competitive edge.

Collaboration continued by creating an ambitious vision for the real estate investment strategy: circular economy principles will be embedded in all building projects by 2025. To achieve the vision, a circular construction guidebook with measurable goals was developed to guide each stage of the building process from outset to maintenance, use and re-use.

 Johanna Haikala, Real Estate Investment Manager: “Ethica has played an instrumental role in  developing our work at the strategic and operational level. In our view, the collaboration has been extremely beneficial. Ethica’s team has unique knowledge and skillset which I can sincerly recommend to anyone needing circular expertise.”