The World Circular Economy Forum is approaching! Ethica is co-organising two side events:

Circular Economy Business from Wood 4th June 7pm

From quantity to quality. Novel, high-value products from Finnish forests. Come, hear, touch and see what the future of cosmetics, chemicals, medicines, plastics, smart packaging and textile fabrics look like.


7 pm          Welcome & short intro to the project: why we need circular products from wood? Jussi Manninen, VTT & Riitta Silvennoinen, Sitra

7:10 pm     Novel products by Sulapac, Paptic and Elastopoli in Pecha Kucha style

7:30 pm     Creating demand for circular products: a new marketing model, Ethica

7:40 pm     Speeding up the innovation process: rapid experimentation and innovation model by VTT

7:50 pm     Ecomodules, a tool for life cycle inventory creation and eco-design, LUKE

8:00 pm     2 min interviews with SYKE (Finnish Environmental Institute), Stora Enso, Isku, Montinutra, Lumene, Starcke and LAMK (Lahti University of Applied Sciences) on their R&D work in the Circular Economy from Wood project.

8:10 pm     Networking & opportunity to meet the companies & other project partners

Registration by 31st May:

To whom: consumer brands, wood product manufacturers,  investors, public organisations, researchers and anyone interested in learning more about biobased products.

Exhibition showcasing novel materials & products is open and free of charge from 3rd – 5th June (library opening hours apply)

Circular economy business from wood is a Sitra funded project launched in summer 2018 and ending September 2019. In the project we are testing out a workshop model for rapid experimentation and innovation. Using this model, forestry companies, designers and marketers are developing together new business ideas for wood products. During the project, we are also studying the opportunities for developing the circular economy of wood products as well as implementing a new wood product life-cycle calculator and designing a circular economy marketing concept which will be available for all companies to use.

In addition, the companies participating in the project are developing together wood products that make use of technology in new ways. The goal is to create new, circular economy business activities in Finland and at the same time boost Finland’s international competitiveness.

Meet us at Expo in Finlandia Hall during World Circular Economy Forum 3rd-4th June!

More info on the project:

Circular Economy in the Middle-East and North Africa 5th June 2pm

Water scarcity, low oil prices, environmental challenges… The Middle East & North Africa (MENA) is facing various challenges today and is shifting towards a circular economy. It’s time to act! The circular economy is not only a key solution to these challenges, it is also an economic driver that generates jobs for the young population.

During this official WCEF2019 side event, opportunities and challenges of the circular economy in MENA will be discussed and how the relationship between Finland and MENA can be harnessed. The event is free, but by invitation only. Participants can express interest to get an invitation by sending an email to 

To whom: Companies interested in circular economy in MENA region

Arabian Finnish Business Forum-AFBF ry

Karim Ali, Chairman,, +358 40 6729 777

Date and time
Wednesday 5 June: 14.00-17.00

Scandic Seurahuone, Kaivokatu 12, Helsinki

Maximum number of participants: 100

How to register: Participants can express interest to get an invitation by sending an email to

Deadline for registration: 24 May 2019

More information about the event: