One of the biggest challenges in advancing the circular economy is not the lack of solutions, but the gap between ecological thinking and financial decision-making. Circularity often speaks the language of systems and sustainability, while boards and investors speak the language of KPIs. Bridging this gap is where the real transformation happens.
The evidence is clear: circular economy is a business performance driver. Our meta-analysis of studies from well-established research institutes and business reviews shows that 17 out of 21 core business KPIs demonstrate a direct or indirect positive impact from circular practices.
From Compliance to business opportunity
The lesson is simple: when circularity is mapped to KPIs, it stops being a compliance exercise and becomes a strategic opportunity. Boards and executive teams can track progress in terms they already use to measure success.
This is the language that convinces investors, motivates employees, and inspires customers. Circularity is a driver of value creation across the business.
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