Paula is Ethica's founder and currently works as a Principal Consultant, focusing on key customer projects both in Finland and abroad. With 13 years of circular business development expertise, Paula can help any company to find the best circular business opportunities, develop realistic strategy and implement and scale successful circular product/service portfolios. In addition to working with individual consultancy clients, Paula has pioneering experience of circular ecosystems and value chain development.

Before Ethica, Paula worked for 13 years at global ICT business, working, for example, on global resource planning, sustainability, organization design, and senior management’s strategic change management programs.

Ville is the CEO of Ethica. Having previously worked as a Senior Consultant and as the Head of International Markets at Ethica, Ville oversees Ethica's operations and leads our expert team. Ville developes Ethica's strategic partnerships and participates in selected customer projects to drive the circular transition.

Ville gets inspired in bringing together exponential circular economy possibilities and concrete business benefits. This can be done by utilising Ethica’s Regenerative Growth Strategy and Circular Design methods.

Ville’s background is in management consulting and digital service & business development.

Vilma is an architect, and she focuses on supporting regenerative growth within the construction and construction product industries. Vilma also leads Ethica's Nordic Circular Design Programme.

As a future-oriented professional, she has a special interest in the interface between built environment and societal change.

She aspires to support Ethica’s clients in navigating this constant and inevitable change through the combination of strategy, design and research to co-create novel, circular solutions.

Kardelen, Circular Economy Consultant at Ethica, merges industrial engineering and brand management expertise to drive sustainable business strategies worldwide. With an MBA candidacy at Aalto University Executive Education, Kardelen offers innovative solutions rooted in Ethica's Regenerative Growth Strategy and Circular Design methods.

Empowering clients to innovate, reduce waste, and create value in their industries, Kardelen champions sustainable growth through a global perspective and lasting partnerships.

Kerem manages Ethica’s operations and consultancy in Türkiye, playing a key role in assisting our regional customers in developing businesses in alignment with circular economy principles. Kerem has extensive leadership experience in sales, business development, and management.

He has experience in transitioning complex business processes and operations into simplified yet effective business models that incorporate circular economy.

Previously, Kerem has served as Managing Director for several international companies, including Lindström, a leading Finnish textile services company with a circular business model, as well as holding key positions at Philips, Mondelez, and Kearney management consultants.

JC is a seasoned Product and Technology leader with more than 22 years experience in a global environment, living in China, US and Finland.
JC has led complex Physical & Digital Transformation journeys, employing agile methodologies to drive Innovation and operations efficiency. These global transformations have led to more efficient R&D operations, met customer’s expectations for speed and Innovation and increased shareholder value. At Ethica, JC focuses on sparring CTOs and driving the R&D transformation to scale up circularity.

As an architect, Tuuli has successfully realised diverse construction projects from concept and sketch design to the construction phase for numerous clients over 10 years.

Her expertise combines circular economy knowledge and regenerative frameworks with regional development and building design in an exceptional way.

Tuuli’s enthusiasm and vision for promoting the circular economy stems from her strong environmental values.

Achieving a sustainable circular economy requires cooperation, which Tuuli promotes with her facilitation experience.