Paula is the CEO and Founder of Ethica since 2013. In addition to leading the team and company operations, she also leads numerous customer projects.
With strong business development expertise, Paula loves finding the best way for any company to start developing sustainable business strategy and circular solutions towards a regenerative path.

Before Ethica, Paula worked for 13 years at global ICT business, working, for example, on global resource planning, corporate social responsibility, organisation design, and senior management’s strategic change management programs.

Ville heads Ethica's international markets and partnerships helping customers find and create new circular business opportunities.

Ville gets inspired in bringing together exponential circular economy possibilities and concrete business benefits. This can be done by utilising Ethica’s Regenerative Growth Strategy and Circular Design methods.

Ville’s background is in management consulting and digital service & business development.

Vilma is an architect, and she focuses on supporting regenerative growth within the construction and construction product industries. Vilma also leads Ethica's Nordic Circular Design Programme.

As a future-oriented professional, she has a special interest in the interface between built environment and societal change.

She aspires to support Ethica’s clients in navigating this constant and inevitable change through the combination of strategy, design and research to co-create novel, circular solutions.

Ida is an experienced circular design, ecodesign and textile expert at Ethica. Ida has worked extensively on circular product design and business model development for circular systems. With over a decade of experience in leading transformative design projects within the circular economy, Ida's expertise spans sustainable and circular product strategies, research and education.

She is committed to promoting holistic, regenerative and forward-looking approaches that address the evolving challenges of today's industries and societies.

Kardelen Deveci Nurbas, Circular Economy Consultant at Ethica, merges industrial engineering and brand management expertise to drive sustainable business strategies worldwide. With an MBA candidacy at Aalto University Executive Education, Kardelen offers innovative solutions rooted in Ethica's Regenerative Growth Strategy and Circular Design methods. She specializes in developing circular economy strategies that foster business growth while minimizing environmental impact, focusing particularly on Ethica's international projects.

Empowering clients to innovate, reduce waste, and create value in their industries, Kardelen champions sustainable growth through a global perspective and lasting partnerships

JC is a seasoned Product and Technology leader with more than 22 years experience in a global environment, living in China, US and Finland.
JC has led complex Physical & Digital Transformation journeys, employing agile methodologies to drive Innovation and operations efficiency. These global transformations have led to more efficient R&D operations, met customer’s expectations for speed and Innovation and increased shareholder value. At Ethica, JC focuses on sparring CTOs and driving the R&D transformation to scale up circularity.

As an architect, Tuuli has successfully realised diverse construction projects from concept and sketch design to the construction phase for numerous clients over 10 years.

Her expertise combines circular economy knowledge and regenerative frameworks with regional development and building design in an exceptional way.

Tuuli’s enthusiasm and vision for promoting the circular economy stems from her strong environmental values.

Achieving a sustainable circular economy requires cooperation, which Tuuli promotes with her facilitation experience.