You can watch the recording here.
Join us to celebrate the book launch Circular Strategies for Success by Anne Raudaskoski, Co-Founder and Head of Circular Design at Ethica! There will also be a panel discussion with renowned circular experts followed by Q&A. The event will be a hybrid event, so if you can’t join physically, you can take part online. The event is an official World Circular Economy Forum side event.
– “Writing a book has been a dream of mine for such a long time that now it felt like the right time to write it. I have been working as a circular economy expert and consultant in Finland and internationally for the past 11 years – basically the whole time circular economy as a business development concept has been emerging and developing.
Using the Circular Design Framework as a structure for the book felt like an obvious choice. We’ve been developing it with our clients since the first Circular Design Sprints in 2016. The Circular Design Framework provides a systematic and proven methodology for companies that want to go circular and reap the benefits of doing so proactively, before EU legislation, such as the Ecodesign for Sustainable Products Regulation comes into force”, Anne says.
She continues: “I have interviewed 20 global experts from a range of leading companies and organisations, and their stories form the backbone of the book. I wanted to write in a storytelling style that would spark the interest of business people who are interested in the topic but are not sure how to proceed. However, there are also a number of compelling stories for those who are further along the journey.”
“A must-read for R&D leaders, this book provides the essential insights needed to secure a winning edge in an evolving marketplace. I found its approach both practical and inspiring, and I highly recommend it.” – Jean-Christophe Almira, Global Product & Technology Executive
Programme:
18:30 Welcome! Music & drinks
18:40 Publisher’s welcome words: Lauri Tuomi, CEO of Professional Publishing
18:45 Author’s interview & introduction to the content, Q&A
19:00 Panel: How to transform your R&D process from linear to circular & Q&A. Panelists: Barry Waddilove, former Head of Circular Economy and Partnerships at Electrolux; Olli Kuismanen, Responsible for air-as-a-service, Tamturbo; Malva Carlsson, Regeneration Lead, Houdini and Jean-Christophe Almira, ex SVP, head of Global Equipment R&D at KONE.
19:35 Mingling & book signing
20:00 Event ends
Place: online & Helsinki
Venue: Clarion Hotel, event space Crusell, Tyynenmerenkatu 2, Helsinki 00220 Finland
Register here for online participation: Eventbrite
For physical participation: As places are limited, please send us a message: anne.raudaskoski@ethica.fi
You can order the physical book here and eBook here.
“The best time to read this book is now, as brands across industries face the urgent call to innovate for a circular future. With clear guidance and compelling case studies, this book equips business leaders to embark on a journey to create value that lasts.” – Kati Nurminen, Brand & Portfolio Director, Paulig Group
