Our team

Paula Fontell

Paula Fontell

Paula is one of the co-founders of Ethica, currently taking care of Ethica’s sales and customer relations. In addition to focusing on sales, Paula has led numerous customer projects, from business strategies to product and service design for the circular economy.

With strong business development expertise, Paula can find the best way for any company to start developing sustainable business and circular business models together with the Ethica team.

Before Ethica, Paula worked for 13 years at Nokia Corporation, responsible for, among other things, global resource planning, corporate social responsibility, organization design, and senior management’s strategic change management programs.

Director, Customer Relations & Co-Founder
BBA
+358 40 768 0160
paula.fontell@ethica.fi

Anne Raudaskoski

Anne Raudaskoski

Anne Raudaskoski is a Head of Consulting, and she has worked with a number of Finnish and international companies steering them towards regenerative growth through carbon-neutral, circular and ethically responsible ways of operating.

In addition to strategy work she is specialised in circular design. She has been running Circular Design Sprint with companies ranging from furniture to packaging, construction, electronics, textiles and food in various countries since 2016.

Anne has over 15 years of experience in the field and before Ethica she used to work as a Sustainability Manager at the University of Westminster, London.

Head of Consulting & Co-Founder
MA
+358 50 341 0881
anne.raudaskoski@ethica.fi

Ville Grönlund

Ville Grönlund

Ville works as a Business Development Consultant at Ethica. He is focused on customer-centric strategy and service development and enjoys creating new concepts.

Ville’s background is from management consulting and digital service development in Elisa’s IoT-business. He is especially interested in bringing together the exponential circular economy possibilities and concrete business benefits. This can be done by utilizing Ethica’s Regenaritive Growth Strategy and Circular Design methods.

Business Development Consultant
M.Sc.(eng.)
+358 50 506 2110
ville.gronlund@ethica.fi

Tuuli Kassi

Tuuli Kassi

As an architect, Tuuli has successfully realized diverse construction projects from concept and sketch design to the construction phase for numerous clients over 10 years. Her expertise combines knowledge of the circular economy and regenerative frameworks with regional development and building design in an exceptional way. Tuuli’s enthusiasm and vision for promoting the circular economy stems from her strong environmental values. Achieving a sustainable circular economy requires cooperation, which Tuuli promotes with her facilitation experience.

Circular Built Environment
M.Sc. Architect
+358 44 333 5474
tuuli.kassi@ethica.fi

Lilli Linkola

Lilli Linkola

Lilli is a specialist in circular economy and industrial ecology with extensive experience, especially in the field of urban development and the built environment. In her studies, Lilli specialized in systems theories and applies her skills in finding sustainable solutions with Ethica’s customers. At Ethica, Lilli has experience in conducting system-level transition projects and developing circular assessment tools.

Built Environment
M.Sc. Industrial Ecology
+358 50 091 7196
lilli.linkola@ethica.fi

Ida Urmas

Ida Urmas

Ida is an experienced circular design and Cradle Cradle expert at Ethica. For the past four years, Ida has been specializing in Cradle to Cradle inspired product development and innovation, as well as healthy bio-based material alternatives. Besides materials, she has been working very closely with circular product design and business models for the circular systems. At Ethica Ida’s focus is on circular design based on the Cradle to Cradle principles, and management & coordination of Cradle to Cradle Certified™ product development projects. Ida has MA degree from the University of ESMOD Berlin with a major: Circular Design Strategies for Fashion & Textiles.

Circular Design
MA (eng.)
+358 50 587 9765
ida.urmas@ethica.fi

Seppo Laine

Seppo Laine

Seppo has many years of experience in entrepreneurship and operative top management in industry, wholesale and retail businesses. He has also worked for over 10 years in the management consulting business.

Seppo has special knowledge in sustainable strategic planning, creating business concepts and management of change.

Senior Strategy and Business Consultant
M.Sc. (Econ.)
+358 50 573 4417
seppo.laine@ethica.fi

Vesa Helkkula

Vesa Helkkula

Vesa has an extensive CEO experience on public and private corporations as well as strategy VP background from Nokia. In his executive duties he has realised sustainability and corporate responsibility in real terms and created innovative businesses to dimish climate emissions. He is also founder of two growth companies.

At Ethica Vesa´s special consulting areas are in regenerative growth strategies, sustainable business innovations and change management. When creating new businesses Vesa can also provide solid experience on aquisitions and venture financing.

Partner & Member of Board
M.Sc.(eng.), MBA
+358 40 053 2034
vesa.helkkula@ethica.fi

Elina Sivonen

Elina Sivonen

Elina has specialized in her studies to Marketing and Communications and implemented her thesis concerning consumer participation in marking through social media. She started working as an Executive & Marketing Assistant at Ethica in August 2021. Elina will participate in helping consultants in different customer projects and involve in various other things at Ethica.

Executive & Marketing Assistant
BBA
+358 50 551 1570
elina.sivonen@ethica.fi

Advisory Board

Pertti Korhonen

Pertti Korhonen

  • Chairman of the Board, Business Finland
  • CEO. Fintraffic Oy
  • Previously President and CEO of Outotec Corp. and worked in various Executive posts at Nokia
Kati Nurminen

Kati Nurminen

  • Director, Strategy brands and commercialization , Marketing Clinic Oy
Kari Kallonen

Kari Kallonen

  • Teollisuusneuvos, yrittäjä
  • Aktiivinen toimija eri yhdistyksissä erityisesti koulutusmaailmassa sekä maanpuolustuksen, että ratsastuksen alueilla.

Circular solutions require strategic approach – understanding the big picture – as well as detailed knowledge on material management. Mastering these two levels forms a unique foundation for our engineers, designers and business developers.

Everybody agrees that the circular economy holds enormous potential. But what actually are those solutions that create growth, innovations and new jobs? To answer the question, a combination of deep expertise in the circular economy, carbon-neutrality and sustainable business operations as well as creative problem-solving in developing new operating models is required.

Our circular built environment specialists will help to define the circular operating principles and most impactful practical measures for a large urban development project, an individual block or building.

Do you want to be amongst the forerunners? Do you want to know what new opportunities the circular economy can bring to your organisation? Let’s find the answers together and make sure that you’re one of those that others follow. We’ve guided many companies towards a brave new culture where the ways to do successful business are better by economic, ecological and social measure.